Creative Leadership Across 3,400+ Pages of Print and Digital Design
Over 14 years with Miracle Recreation, I served as the creative lead for their Annual Product Catalog and a wide range of supporting materials—totaling more than 3,000 catalog pages and dozens of 30+ page brochures. I independently managed every phase of these large-scale projects, blending strategic thinking with hands-on execution to ensure brand consistency and production excellence.
Key responsibilities included:
- Developing marketing strategy and creative concepts
- Leading visual direction and design execution
- Collaborating cross-functionally to gather product data and assets
- Managing database publishing tools like EasyCatalog for efficient layout automation
- Overseeing pre-press and conducting press checks
- Translating print designs into engaging digital formats
- Designing interactive digital enhancements
- Working with vendors to translate materials to multiple languages
- Archiving and organizing project assets for long-term accessibility
This end-to-end ownership allowed me to streamline workflows, elevate brand storytelling, and deliver high-impact materials across both print and digital platforms.
