Creative Direction & Production Oversight Across 375+ Media Shoots in North America
As Creative Director at PlayPower, I have planned, directed, and overseen more than 375 media productions across the United States and Canada—each with its own unique set of budgets, crew, models, locations, and logistical challenges. These large-scale shoots captured both product and brand storytelling across various environments, contributing to a robust visual library used in national campaigns, catalogs, digital platforms, and trade assets. Consideration for children of all abilities, ages, and diversity is very important to the overall brand mission.
I led each project from strategic planning to post-production, ensuring creative consistency and high-quality output across every location.
Key Responsibilities:
- Collaborated with Sales to identify shoot locations and align on goals
- Managed production budgets, balancing cost and creative quality
- Developed and pitched tailored creative direction for each shoot
- Hired and led full media teams: photo, video, styling, and crew
- Coordinated logistics with vendors, including travel and equipment
- Provided on-site art direction to ensure real-time creative alignment
- Reviewed selects and organized assets for internal use
- Directed retouching to maintain brand consistency
- Oversaw file delivery and asset management across channels
This work reflects my ability to scale creative vision across diverse markets, manage cross-functional teams, and deliver compelling visual assets that elevate the brand.
