Creative Direction and Execution for a Global Product Launch that Redefined Playground Learning
Miracle Recreation is a global leader in commercial playground equipment, renowned for its commitment to inclusive play. In a groundbreaking initiative, the company introduced STEAM and STEM elements to the playground—redefining outdoor learning and development.
As Art Director for this major product launch, I led a comprehensive, multi-tiered marketing strategy targeting both our sales force and end customers. I was deeply involved from concept through completion, guiding the product’s journey from inception to launch and playing a key role in every major production milestone along the way. My role involved overseeing and collaborating with external vendors, and I provided on-site art direction for a high-impact, $150K photo and video shoot. I also spearheaded the design and production of key deliverables including: photography, multiple videos, printed brochure and 200 page catalog, 3D CAD renderings for product visualization, website design and development, digital and print advertising campaigns, trade show materials, social media strategy and creative content.
This strategic and visually compelling launch surpassed sales expectations at the 1-, 3-, and 5-year milestones, establishing a lasting market presence and validating the power of strong, design-led marketing.
Art Direction \ Graphic Design \ Project Management \ Marketing Strategy \ Staff, Vendor and Media Relations \ Pre-Press
