Creative Direction & Production Oversight Across 375+ Media Shoots in North America
As Creative Director at PlayPower, I have planned, directed, and overseen more than 375 media productions across the United States and Canada—each with its own unique set of budgets, models, locations, and logistical challenges. These large-scale shoots captured both product and brand storytelling across various environments, contributing to a robust visual library used in national campaigns, catalogs, digital platforms, and trade assets. Consideration for children of all abilities, ages, and diversity is very important to the overall brand mission.
I led each project from strategic planning to post-production, ensuring creative consistency and high-quality output across every location.
Key Responsibilities:
- Collaborated with Sales to identify shoot locations and align on goals
- Managed production budgets, balancing cost and creative quality
- Developed and pitched tailored creative direction for each shoot
- Hired and led full media teams: photo, video, styling, and crew
- Coordinated logistics with vendors, including travel and equipment
- Provided on-site art direction to ensure real-time creative alignment
- Reviewed selects and organized assets for internal use
- Directed retouching to maintain brand consistency
- Oversaw file delivery and asset management across channels
This work reflects my ability to scale creative vision across diverse markets, manage cross-functional teams, and deliver compelling visual assets that elevate the brand.
