Miracle Recreation is a global frontrunner in the production of commercial playground equipment. Renowned for their commitment to inclusive play, they embarked on an initiative to introduce STEAM and STEM elements to the playground experience.
As the Art Director for this project, I oversaw and collaborated with external vendors, while also leading the coordination and on-site art direction for a $150K photo and video shoot. My creative leadership was instrumental in the production of the primary video content, reinforcing my role as the lead Art Director for this campaign.
The resulting videos, part of the Designer Series, included segments titled Concept, Design, Sales, and Summary. These assets empowered our sales force to become effective champions of the product, while also educating customers on the importance and impact of this innovative addition to the market.
Art Direction \ Graphic Design \ Project Management \ Video Production \ Staff, Vendor and Media Relations
